Matchup
For years Matchup was a successful dating club for religious Jews where you set dates for your friends. Then they decided to turn the dating club into an app.
We use dynamic illustrations for each kind of question and answer which brings a lot of gamification to the table. Each question is presented with a different illustartion - and every answer to it as well!
We nailed it - made a long boring survey about single friend fun and playful.
We nailed it - made a long boring survey about single friend fun and playful.
RESEARCH
9 interviewes,
3 different personas
3 different personas
Here for myself too.
David
Persona #1
Age 30
Single
Lives in Jerusalem
Observant light
I want to find a match for my friend, but most importantly i will think how to find a match for myself, and how this app can serve me.
Focused on finding a match for herself.
Michal
Persona #2
Age 25
Divorcee
Lives in Tel Aviv
Observant light
Looking for something more concrete. Only the match itself interests me, everything else not so much.
Mega-matchmaker
Yael
Persona #3
Age 35
Married
Lives in Holon
Religeous
Delves deep into the app and wants much more from it.
WIREFRAMES
We use dynamic illustrations for each kind of question and answer which brings a lot of gamification to the table. Each question is presented with a different illustartion - and every answer to it as well!
We nailed it - made a long boring survey about single friend fun and playful.
We nailed it - made a long boring survey about single friend fun and playful.
We’ve also designed the dark mode version for a complete experience.
DARK MODE
