Nurami
Nurami is a clinical stage medical device company, founded by experts in brain physiology, nanofibers and biomaterials, Dr. Amir Bahar and Nora Nseir. Nurami is focused on the development of novel solutions for healing of soft tissues after surgery and enhancing patient recovery.
Branding & Digital
Strategy
Branding
Package
UX/UI
Development
Challenge
A company operating in the high-tech medical innovation sector approached us with a request for a complete brand refresh and a new website. Their goal was to reflect the innovative nature of their product and its strong scientific foundation while maintaining the trust they had built within the medical community and among investors. The main challenge was to combine a precise, science-driven image with a modern, accessible visual communication style that could engage both industry professionals and a broader audience.
Solution
We began with an in-depth study of the product, its competitive landscape, and the target audience, which allowed us to define a clear positioning strategy. Based on this research, we developed a visual identity that blends cleanliness and minimalism with elements that emphasize high technology and scientific precision. The new website was designed with a focus on clear structure and intuitive navigation, complemented by visual highlights that illustrate the unique advantages of the product. All communication touchpoints — from the logo and color palette to iconography, typography, and photography style — were unified to ensure a cohesive brand perception across all platforms.
Result
The result is a modern, technologically advanced, and highly recognizable brand image that seamlessly combines innovation with trust. The redesigned website became not only a showcase for the product but also a platform for presenting scientific data, the company’s story, and its mission. The unified visual language strengthened brand perception, simplified communication, and laid a solid foundation for further growth in international markets.
A company operating in the high-tech medical innovation sector approached us with a request for a complete brand refresh and a new website. Their goal was to reflect the innovative nature of their product and its strong scientific foundation while maintaining the trust they had built within the medical community and among investors. The main challenge was to combine a precise, science-driven image with a modern, accessible visual communication style that could engage both industry professionals and a broader audience.
Solution
We began with an in-depth study of the product, its competitive landscape, and the target audience, which allowed us to define a clear positioning strategy. Based on this research, we developed a visual identity that blends cleanliness and minimalism with elements that emphasize high technology and scientific precision. The new website was designed with a focus on clear structure and intuitive navigation, complemented by visual highlights that illustrate the unique advantages of the product. All communication touchpoints — from the logo and color palette to iconography, typography, and photography style — were unified to ensure a cohesive brand perception across all platforms.
Result
The result is a modern, technologically advanced, and highly recognizable brand image that seamlessly combines innovation with trust. The redesigned website became not only a showcase for the product but also a platform for presenting scientific data, the company’s story, and its mission. The unified visual language strengthened brand perception, simplified communication, and laid a solid foundation for further growth in international markets.
